C A S E S T U D Y

From Invisible Online to #1 in Search

How GR Digital Marketing Helped a Middle Tennessee Family Business Compete on Par with Multi-Billion Dollar Corporations

From Outdated to Outstanding:
How GR Digital Marketing Helped Acme Moving Service Achieve Modern Branding and SEO Success

Acme Moving Service has been in business for over 40 years as a leading specialty moving company. However, their outdated online marketing tools were no longer serving them. GRDM worked closely with Acme to revolutionize each asset to phenomenal results.

Challenges

Acme Moving Service’s website was not a tool the business could leverage to help their customers.

Acme was not ranked on Google for their name, “Acme Moving Service.”

Acme was losing business to bigger companies with larger advertising budgets.

Acme’s old website was not producing new leads.

Acme is a specialty moving service, but potential leads were unaware of this.

Solutions

GRDM built a custom website with user-friendly navigation, powerful tracking tools, and conversion optimization.

GRDM helped Acme Moving Service secure the first and second positions on Google Search.

GRDM created brand awareness for Acme by getting their press releases published in 635 business publications.

GRDM quadrupled Acme’s keyword rankings and website traffic within just weeks.

GRDM helped Acme rank for the business’s specialty services, such as “piano moving companies near me.”

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How GR Digital Marketing Connected with ACME Moving Service

Acme Moving Service is Middle Tennessee’s trusted partner for stress-free, reliable relocation. The business specializes in piano moves and other large items in both commercial and residential settings.

They also offer climate-controlled temporary storage when clients are between houses (or when they’re between business locations). By leveraging a combined 100+ years of experience and a family-first approach as their business ethos, Acme had made a name for themselves.

However, it still wasn’t enough.

As Middle Tennessee began experiencing a post-pandemic population boom, big-name moving companies came to Nashville, Franklin, Murfreesboro, and other communities, bringing with them multi-million-dollar ad budgets and in-house marketing departments.

Acme began to feel the pressure of big competition, so co-owners Keith and Kimberly Billings came to GR Digital Marketing for help with their outdated website and poor SEO visibility.

The Challenges

Through meetings with Acme Moving Service, our team immediately identified the following as critical obstacles to Acme’s growth:

The stakes were high. Just as these challenges began choking off new business for Acme, Middle Tennessee’s population was booming, which should have meant noticeable growth for our client. However, due to the above factors combined with an influx of big-name moving companies, Acme’s plight became existential.

Acme’s website was outdated, had minimal site traffic, and it was difficult for users to contact the company.

A Google search of “Acme Moving Service” fielded numerous results across the country.

Other businesses with the same name had bad PR and criticisms of poor service, which impacted ACME Moving Service of Franklin Tennessee.

Acme had no substantial online presence. Website traffic was often low, sporadic, and inconsistent, & the leads were encountering difficulties booking services.

How ACME Moving Service Tripled Organic Visibility in Under a Month with a Modern Website + SEO Overhaul

We strategically organized our services for Acme into four key categories:

Website Design and Development

Goal: Modernize Acme’s digital presence and communicate their specialty services.

We built a custom, responsive website with user-friendly navigation and strong calls to action. The site included image asset management and organization, as well as a clear, simple, yet insightful contact funnel.

The website build included:

Website user tracking
Website conversion optimization
Recording tools for greater insights into user behavior
We designed and wrote pages focused on residential, commercial, and specialized moves
We created pages that highlighted Acme’s 100+ years of combined experience and their long-standing reputation

Copy and Messaging

Goal: Position Acme as an experienced, caring, capable, family-owned business seeking to create relationships with customers, not just transactions.

We crafted content for the Home, About, Services, and Contact pages, working closely with Acme to determine what needed to be on the new website and what didn’t. We articulated the content’s messaging around:

Acme’s family-first approach
Their experience with delicate, sensitive moves
The professionalism and sense of competency that Acme staff exhibit, creating peace of mind for clients
We also implemented testimonials, i.e., real quotes from real Acme customers, not AI-generated placeholder text

SEO Optimization and Tracking

Goal: Improve organic visibility and local search performance.

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In this service category, we:

Optimized meta titles, descriptions, headers, and alt tags across all pages
Submitted a sitemap to Google and ensured mobile and technical SEO best practices
Focused on keyword reach and implementation for the specialized field of piano moving (and other large items)
Analyzed all data over several months, recorded results, and made tweaks where necessary to boost those results

We also successfully worked to differentiate Acme Moving Service from other businesses across the United States that shared the same name but had negative PR and poor reviews, which were negatively impacting our client’s SEO and organic search rankings.

PR Campaign and Marketing Messaging

Goal: Build brand awareness, create personal connections, and focus on increasing brand authority at Acme’s new website.

In this campaign, we began managing Acme’s online reputation by getting Acme listed in online directories and trade publications, drafting PR-style content for press releases and other public-facing outlets, and highlighting things like:

Acme’s personalized service and family-focused values built on the multi-generational nature of their business
Acme’s unique capabilities for complex, sensitive moves, including for seniors transitioning to assisted living
Acme’s depth of industry knowledge and ability to create lasting relationships with customers across Tennessee

A Completely New, Curated Online Presence that Drove Results in Less than One Month

300% increase in organic website traffic

#1 & #2 Google search results for the business’s name across multiple branded terms

Tripled keyword rankings and traffic from what the old website got in six months… in less than one month

Published a press release celebrating Acme’s 100 years of combined experience in 635 business publications

Increased the number of keywords Acme is ranking for by 25% within the first week of press release publication

Top 1-2 search rankings for keywords relevant to Acme’s business (examples include: “movers,” “piano movers,” and “mover”)

These results tied in perfectly with our initial meetings with our client, as our results matched our client’s goals of:

Designing their website as an interactive tool that Acme could use to garner new business
Improving website traffic and receiving more form submissions (plus better conversions into paying customers)
Refreshed and optimized Google My Business profile from an SEO perspective and getting Acme’s listing into directories so people know who they are
Establishing a better online brand presence so prospective customers recognize Acme as a specialty moving service
Utilizing SEO to get Acme to the top of Google search results for specialty keywords that fit the business’s services

Positive Feedback from Our Client

From Keith Billings,

Co-Owner of Acme Moving Service:

“Grayson and his team were so patient and helpful. We loved their transparency and honesty. They monitor and communicate well. They have a well-rounded approach, are comprehensive, and they built a unique strategy based on our needs. Within just a few weeks they got us to #1 for our own name, and #2 for piano movers. And that’s just the beginning… Much appreciated! Keep up the great work!”

From Grayson Robinson,

Owner & Founder of GR Digital Marketing:

“Acme Moving Service is very caring, and very family-focused. They put their customers first every time. That means they’re perfectly aligned with our own values here at GR Digital Marketing. They're the exact type of client we want to be working with, and we couldn’t be more honored they chose us.”

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