GRDM Certifications
At GRDM, we prioritize delivering versatile, up-to-date services with the digital landscape. From mastering Google Ads and creative strategies to honing project management and digital marketing skills, our expertise ensures that we deliver cutting-edge, practical solutions tailored to your business needs.​
To accomplish this, we have completed the following certifications, and we constantly strive to improve your marketing.
Google Partner Badge
Certification Summary: The Google Partner Badge is awarded to companies that demonstrate Google Ads expertise and sustained client success. It requires passing assessments in Google Ads and meeting performance criteria. Benefits for Clients: -Expertise Assurance: Clients can trust in certified proficiency in Google Ads, ensuring high-quality campaign management. -Proven Success: The badge indicates a track record of delivering successful, performance-driven advertising strategies. -Access to Resources: Partners receive exclusive access to Google resources and support, benefiting clients with the latest insights and tools.
Conversion Optimization Certification
Course Summary: The Conversion Optimization Certification teaches best practices for improving website and landing page conversion rates. It covers A/B testing, user experience enhancements, and data analysis to boost conversions. Benefits for Clients: -Higher Conversion Rates: Expert techniques increase the percentage of visitors who take desired actions. -Improved User Experience: Optimized website design and functionality lead to better user satisfaction and engagement. -Maximized Revenue: Enhanced conversion strategies contribute to higher sales and revenue growth.
Google Ads Display Certification
Course Summary: The Google Ads Display Certification covers the principles and best practices of display advertising on the Google Display Network. It includes audience targeting, creative best practices, and campaign optimization techniques. Benefits for Clients: -Broader Reach: Clients can effectively reach a wider audience through targeted display ads on relevant websites and apps. -Engaging Creatives: Knowledge of creative best practices ensures visually appealing and engaging ads that capture attention. -Strategic Targeting: Advanced targeting options, including demographic and interest-based targeting, help clients connect with their ideal customers. -Performance Optimization: Continuous optimization of display campaigns maximizes ad performance and enhances brand visibility.
Google Ads Video Certification
Course Summary: The Google Ads Video Certification delves into video advertising on YouTube and the Google Display Network. It covers video ad formats, targeting options, and strategies for creating compelling video content. Benefits for Clients: -Effective Video Campaigns: Clients benefit from impactful video ads that drive engagement and brand awareness. -Targeted Reach: Advanced targeting options, including demographic and interest targeting, ensure ads reach the most relevant audiences. -Creative Excellence: Expertise in video ad creation leads to high-quality, engaging content that resonates with viewers. -Comprehensive Metrics: Detailed analytics provide clients insights into video ad performance and viewer behavior.
Google Ads Creative Certification
Course Summary: The Google Ads Creative Certification covers the principles and best practices for developing high-quality, engaging ad creatives across various Google Ads platforms. The course includes creating compelling ad copy, visual design principles, and utilizing ad formats to enhance campaign performance. Benefits for Clients: -Compelling Ad Creatives: Clients benefit from eye-catching and persuasive ad creatives that capture the audience's attention and drive engagement. -Brand Consistency: Expertise in creative design ensures that ads maintain consistent branding, reinforcing brand identity and recognition. -Enhanced User Experience: High-quality creatives contribute to a positive user experience, increasing the likelihood of conversions. -Diverse Ad Formats: Knowledge of various ad formats allows for tailored advertising strategies that align with clients' marketing goals and target audiences.
Google Ads Measurement Certification
Course Summary: The Google Ads Measurement Certification teaches best practices for measuring and optimizing Google Ads performance. Topics include conversion tracking, Google Analytics integration, and data analysis techniques. Benefits for Clients: -Accurate Tracking: Clients benefit from precise conversion tracking, providing a clear picture of campaign effectiveness. -Integrated Insights: Integration with Google Analytics offers comprehensive insights into user behavior and campaign performance. -Data-Driven Optimization: In-depth analysis helps clients refine their marketing strategies based on real-time data. -Enhanced ROI: Continuous measurement and optimization ensure that advertising efforts yield the highest possible return on investment.
AI-powered Performance Ads Certification
Course Summary: The AI-powered Performance Ads Certification focuses on using AI to create and optimize performance-driven ads. It covers AI algorithms, automated bidding strategies, and advanced targeting techniques to maximize ad effectiveness. Benefits for Clients: -Improved Ad Performance: AI-driven optimizations lead to higher click-through rates and conversions. -Efficient Budget Use: Automated bidding strategies ensure optimal use of advertising budgets, maximizing ROI. -Advanced Targeting: Sophisticated targeting methods reach the most relevant audiences, enhancing ad relevance and impact.
Google Ads Search Certification
Course Summary: The Google Ads Search Certification focuses on the fundamentals of search advertising, including best practices for creating, managing, and optimizing Google Ads search campaigns. Key topics include keyword research, ad creation, bidding strategies, and performance measurement. Benefits for Clients: -Optimized Ad Spend: Clients benefit from the efficient use of their advertising budgets through targeted keyword strategies and effective bidding. -Higher Ad Performance: Expertise in creating compelling ad copy and utilizing ad extensions, which leads to higher click-through rates and conversions. -Measurable Results: Detailed performance tracking and reporting provide clients clear insights into campaign success and ROI. -Continuous Improvement: Regular campaign optimization ensures ongoing improvements and sustained campaign performance.
Google Analytics GA4 Certification
Course Summary: The Google Analytics GA4 Certification includes courses on getting started, managing data, reading reports, and diving deeper into GA4 data and reports. It covers setup, data collection, analysis, and reporting to optimize marketing strategies. Benefits for Clients: -Comprehensive Data Insights: Advanced analytics provide a deep understanding of user behavior and campaign performance. -Informed Decisions: Detailed reporting helps clients make data-driven decisions to improve marketing effectiveness. -Optimized Strategies: Continuous analysis and insights enable ongoing optimization of marketing efforts.
Manage GA4 Data and Learn to Read Reports Certification
Course Summary: This certification demonstrates advanced proficiency in building and optimizing effective Google Search campaigns. It covers core concepts such as bidding strategies, keyword match types, ad extensions, campaign structure, conversion tracking, and performance optimization. The training and assessment are designed and maintained by Google to ensure up-to-date, platform-specific knowledge. Benefits for Clients: -Drive high-quality traffic through targeted keyword and ad strategies. -Optimize campaigns for lower cost-per-click and higher conversions. -Implement industry best practices to improve campaign performance over time.
Use GA4 with other Tools and Data Sources Certification
Course Summary: The Use GA4 with Other Tools and Data Sources Certification teaches how to integrate Google Analytics 4 with a range of platforms and data sources to gain deeper insights and drive smarter marketing decisions. It covers data import/export, linking GA4 to tools like Google Ads, BigQuery, and CRM systems, and using those connections to build a more complete picture of customer behavior. Benefits for Clients: -Holistic Data Insights: Integrating GA4 with other tools reveals a more complete view of customer journeys and campaign effectiveness. -Smarter Decision-Making: Combining multiple data sources enables more accurate analysis, helping clients make data-backed marketing and business decisions. -Streamlined Reporting: Automated data syncing across platforms simplifies reporting, saves time, and ensures consistency in performance tracking.
Grow Offline Sales Certification
Course Summary: The Grow Offline Sales Certification focuses on strategies to drive offline sales using digital marketing. It includes leveraging online advertising to increase foot traffic and sales in physical locations. Benefits for Clients: -Integrated Marketing: Combines online and offline strategies to boost overall sales performance. -Increased Foot Traffic: Effective use of digital ads to attract more customers to physical stores. -Enhanced ROI: Data-driven approaches ensure optimized marketing spend and better return on investment.
Google Ads App Certification
Course Summary: The Google Ads App Certification focuses on app promotion strategies using Google Ads. It covers app ad formats, targeting options, bidding strategies, and performance measurement to drive app installs and engagement. Benefits for Clients: -Increased App Installs: Clients benefit from optimized app campaigns that drive higher install rates and expand their user base. -Targeted Promotion: Advanced targeting options ensure app ads reach the most relevant users, maximizing the potential for engagement and retention. -Efficient Bidding: Expertise in app-specific bidding strategies helps clients make the most of their ad budgets, achieving cost-effective results. -Comprehensive Analytics: Detailed performance tracking provides clients valuable insights into user behavior and campaign effectiveness, enabling continuous optimization and improvement.
Google Digital Marketing Certification
Course Summary: The Digital Marketing Certification provides comprehensive training on key digital marketing concepts, including content marketing, social media, SEO, and analytics. The course emphasizes practical applications to create and execute effective marketing strategies. Benefits for Clients: -Holistic Strategies: Integrated marketing approaches ensure cohesive and impactful campaigns across all digital channels. -Increased Online Presence: Expertise in SEO and social media boosts visibility and engagement. -Performance Measurement: Advanced analytics provide actionable insights to optimize campaigns and improve ROI.
SEO Copywriting Certification
Course Summary: The SEO Copywriting Certification by Yoast Academy covers the principles of writing content that is both engaging for readers and optimized for search engines. It includes topics such as keyword research, writing techniques, and on-page SEO to improve content visibility and performance. Benefits for Clients: -Enhanced Visibility: SEO-optimized content improves search engine rankings, increasing organic traffic. -Engaging Content: Expertly written copy captivates readers, keeping them on the page longer and encouraging conversions. -Strategic Keyword Use: Effective keyword integration ensures content reaches the right audience, boosting relevance and impact. -Improved ROI: High-quality, optimized content drives better results from content marketing efforts, maximizing return on investment.
Local SEO Certification
Course Summary: The Local SEO Certification by Yoast Academy focuses on optimizing businesses for local search. It covers strategies for improving local search rankings, including optimizing Google My Business profiles, managing online reviews, and enhancing local content. Benefits for Clients: -Increased Local Visibility: Optimized local listings improve search rankings, making it easier for nearby customers to find your business. -Enhanced Customer Engagement: Effective management of online reviews and local content boosts customer trust and interaction. -Targeted Traffic: Local SEO strategies attract more relevant, local customers, driving foot traffic and local sales. -Competitive Advantage: Staying ahead in local search results provides a significant edge over local competitors.
All-Around SEO Certification
Course Summary: The All-Around SEO Certification by Yoast Academy covers a broad range of SEO topics, including technical SEO, on-page optimization, and user experience. It focuses on building a strong foundation for websites to rank well on search engines by covering essential optimization techniques. Benefits for Clients: -Comprehensive SEO Expertise: Clients benefit from well-rounded SEO strategies that cover all aspects of search engine optimization, ensuring stronger online visibility. -Improved Rankings: Expertly optimized content and site performance lead to higher search rankings, driving more organic traffic. -User-Friendly Websites: Enhanced user experience through SEO improvements helps retain visitors and increase engagement.
WordPress
Certification
Course Summary: The WordPress for Beginners Certification provides a detailed guide to setting up and managing a WordPress website. It covers basic functionalities such as theme customization, plugins, and settings, making it easier to maintain a high-performing website. Benefits for Clients: -Efficient Website Management: Clients receive expert guidance on WordPress management, ensuring smooth website operations. -Customized Solutions: Skilled in theme and plugin management, Grayson Robinson Digital Marketing can tailor websites to fit specific business needs. -Better Performance: Knowledge of WordPress optimization techniques results in faster-loading, user-friendly websites.
Block Editor Training Certification
Course Summary: The Block Editor Training Certification focuses on mastering the WordPress block editor. It teaches users how to create engaging content, build page layouts, and use the full capabilities of the editor to enhance website design and functionality. Benefits for Clients: -Enhanced Website Design: Expertise in the block editor allows for creative, flexible, and visually appealing web pages. -Engaging Content Layouts: Clients benefit from intuitive, well-structured content that enhances the user experience. -Custom Solutions: Tailored layouts improve content presentation, helping businesses effectively convey their message.
Site Structure Certification
Course Summary: The Site Structure Certification by Yoast Academy covers the importance of organizing website content for both users and search engines. It includes best practices for internal linking, content hierarchy, and navigation to improve SEO performance. Benefits for Clients: -Improved SEO Performance: Optimized site structure helps search engines crawl and index content efficiently, boosting rankings. -Better User Experience: Well-structured websites guide users smoothly through content, increasing engagement and conversion rates. -Efficient Navigation: Organized internal linking and content hierarchy make it easier for visitors to find relevant information, reducing bounce rates.
Structured Data
Certification
Course Summary: The Structured Data for Beginners Certification by Yoast Academy introduces the concept of structured data and how to implement it on websites. It covers critical topics such as schema markup, rich results, and improving how search engines understand and display website content. Benefits for Clients: -Enhanced Search Results: Structured data improves the chances of earning rich snippets, increasing visibility in search engine results. -Improved SEO: Search engines better understand website content, leading to higher rankings and better user targeting. -Increased Click-Through Rates: Enhanced search listings attract more clicks by providing detailed information directly in search results.
Crawlability and Indexability Certification
Course Summary: The Technical SEO - Crawlability and Indexability Certification focuses on ensuring that search engines can effectively crawl and index website content. It covers technical SEO aspects such as sitemaps, robots.txt files, and resolving crawl errors to improve search engine visibility. Benefits for Clients: -Improved Search Rankings: Ensuring that all relevant pages are crawlable and indexable leads to higher visibility in search engine results. -Reduced Errors: Proactively resolving crawl and index issues prevents SEO penalties and ensures content is discoverable. -Maximized SEO Potential: Clients benefit from efficient site structures that allow search engines to fully index and rank their content.
Hosting and Server Configuration Certification
Course Summary: This certification focuses on the technical aspects of SEO related to hosting and server configuration. It covers how server settings affect website performance, load times, and search engine crawl ability and provides best practices for optimizing server configurations for SEO. Benefits for Clients: -Faster Load Times: Optimized server configurations lead to quicker page load speeds, improving user experience and search rankings. -Improved Website Reliability: Proper hosting setup ensures consistent website uptime and performance, preventing SEO penalties. -Better SEO Efficiency: Optimized server settings allow search engines to crawl and index websites more effectively, improving overall site performance.
LinkedIn Marketing Strategy
Course Summary: The LinkedIn Marketing Strategy Certification validates advanced knowledge of LinkedIn’s marketing ecosystem, focusing on strategic planning, content marketing, and full-funnel campaign development. This certification highlights the ability to align LinkedIn marketing efforts with business objectives, leverage platform insights, and drive measurable brand and demand outcomes on LinkedIn—especially in B2B contexts. Benefits for Clients: -Strategic B2B Campaigns: Certified expertise ensures marketing strategies are aligned with business goals and tailored to reach high-value audiences on LinkedIn. -Full-Funnel Marketing: Knowledge of holistic campaign planning supports brand awareness, lead generation, and customer retention across the buyer journey. -Data-Driven Decisions: Strategic use of LinkedIn insights and analytics leads to smarter, more effective marketing investments. -Stronger Market Positioning: Certification demonstrates the ability to craft compelling narratives and content strategies that enhance brand credibility and visibility among key decision-makers.
LinkedIn Marketing Solutions Fundamentals
Certification Summary: The LinkedIn Marketing Solutions Fundamentals Certification validates expertise in leveraging LinkedIn’s advertising tools to create and manage effective marketing campaigns. This certification demonstrates proficiency in audience targeting, ad optimization, and campaign analytics on LinkedIn, a leading platform for B2B marketing. Benefits for Clients: -B2B Marketing Expertise: Clients benefit from certified knowledge of LinkedIn’s advanced targeting tools, ensuring campaigns reach decision-makers and professionals. -Optimized Campaigns: Expertise in ad performance metrics leads to campaigns that deliver measurable results and ROI. -Strategic Insights: Access to LinkedIn's advertising best practices helps businesses stay ahead in competitive markets. -Enhanced Brand Presence: The certification ensures the ability to build impactful campaigns that strengthen brand visibility and engagement on LinkedIn.
WAI0.1x: Introduction to Web Accessibility
Course Summary: The WAI0.1x: Introduction to Web Accessibility certification, offered by W3C (World Wide Web Consortium), demonstrates foundational knowledge of accessibility principles and best practices for creating inclusive digital experiences. This certification reflects a strong understanding of how to design and develop content that is usable by people with a wide range of disabilities, aligning with international standards such as the Web Content Accessibility Guidelines (WCAG). Benefits for Clients: -Inclusive Design Expertise: Ensures websites and digital products are accessible to all users, including those with visual, auditory, cognitive, and motor impairments. -Compliance Confidence: Supports adherence to legal and regulatory requirements (such as ADA, Section 508, and WCAG), reducing legal risks. -Improved User Experience: Accessibility improvements often enhance usability for all users, leading to higher engagement and satisfaction. -Expanded Audience Reach: Accessible websites can reach more users, including aging populations and those using assistive technologies, broadening market potential. -Ethical & Brand-Aligned Practices: Demonstrates a commitment to diversity, equity, and inclusion—strengthening brand reputation and trust.
Advertising with Meta Certification
Course Summary: The Advertising with Meta certification, offered through Coursera in partnership with Meta, validates proficiency in creating and managing effective advertising campaigns across Meta platforms, including Facebook, Instagram, and Messenger. This certification covers campaign planning, audience targeting, creative strategy, budget optimization, and performance analysis, equipping professionals with the skills to drive business results through Meta’s powerful ad ecosystem. Benefits for Clients: -Meta Platform Expertise: Certified knowledge ensures campaigns are optimized for Facebook, Instagram, and Messenger—maximizing reach and engagement with target audiences. -Performance-Driven Campaigns: Skill in data analysis and ad optimization leads to high-performing campaigns with measurable ROI. -Precise Audience Targeting: Leverages Meta’s advanced targeting tools to reach the right users at the right time, increasing conversion potential. -Creative Strategy Alignment: Expertise in visual storytelling and ad formats that align with brand messaging and resonate with platform users. -Cost-Effective Advertising: Informed budgeting strategies help maximize impact while minimizing ad spend waste.
Social Media Management Certification
Certification Summary: The Meta Social Media Management Certification, delivered through Coursera and developed by Meta, validates foundational and practical expertise in creating effective social media strategies across major platforms. This certification covers key areas including content creation, community management, paid advertising, analytics, and marketing strategy, equipping professionals to build and grow brand presence through engaging and results-driven social media campaigns. Benefits for Clients: -Platform-Agnostic Strategy: Certified expertise in social media marketing across Facebook, Instagram, and other major platforms ensures well-rounded, scalable strategies. -Stronger Brand Presence: Skill in crafting consistent and compelling content helps boost brand awareness and audience engagement. -Audience-Centric Campaigns: In-depth understanding of audience research and community management enables brands to connect authentically with their target market. -Measurable Results: Data-driven approach to content and ad performance ensures accountability, optimization, and clear return on investment. -Up-to-Date Knowledge: Certification reflects current best practices and Meta-backed training—helping businesses stay competitive in a fast-evolving digital landscape.
Measure & Optimize Social Media Marketing Campaigns Certification
Course Summary: The Measure & Optimize Social Media Marketing Campaigns certification, offered by Meta through Coursera, validates specialized skills in tracking, analyzing, and improving the performance of social media marketing efforts. This certification demonstrates expertise in using key performance metrics, interpreting data insights, A/B testing, and making data-informed decisions to enhance campaign effectiveness and ROI across Meta platforms. Benefits for Clients: -Data-Driven Strategy: Certified ability to analyze campaign performance and optimize based on real-time insights ensures marketing budgets are used efficiently. -Improved ROI: Expertise in measuring success and applying data-backed adjustments leads to better conversion rates and stronger return on ad spend. -Smarter Decision-Making: Advanced understanding of KPIs and audience behavior supports continuous improvement in campaign outcomes. -Reduced Waste: Skill in identifying underperforming assets or targeting strategies helps eliminate inefficiencies and improve overall campaign impact. -Transparent Reporting: Clear, actionable reporting provides clients with visibility into what’s working—and where to improve—supporting trust and accountability.
Adobe Document Design Certification
Course Summary: The Adobe Document Design Certification, offered through Coursera in partnership with Adobe, certifies practical expertise in designing professional, accessible, and visually compelling documents using industry-standard Adobe tools such as InDesign and Acrobat. The program focuses on layout design, visual hierarchy, branding, typography, and accessibility, equipping learners to create high-quality print and digital documents that communicate effectively and align with brand identity. Benefits for Clients: -Professional-Grade Documents: Certified ability to produce polished reports, brochures, proposals, and marketing collateral that reflect a brand’s professionalism. -Effective Communication: Expertise in layout, structure, and visual hierarchy ensures information is clear, readable, and engaging for the intended audience. -Brand Consistency: Skilled in applying brand standards—logos, fonts, colors—to maintain cohesive visual identity across all documents. -Accessibility Compliance: Knowledge of accessible document design best practices helps ensure content is usable by all, including people with disabilities. -Ready for Print & Digital: Proficiency in creating documents optimized for both print and digital formats guarantees versatility and high-quality presentation on every platform.
Adobe Graphic Design Certification
Course Summary: The Adobe Graphic Design Certification, offered through Coursera in collaboration with Adobe, validates practical and creative expertise in visual communication using industry-standard tools such as Adobe Photoshop, Illustrator, and InDesign. This certification demonstrates a strong foundation in design principles, branding, layout, color theory, typography, and digital asset creation—equipping professionals to deliver impactful, visually compelling design solutions across various media. Benefits for Clients: -Professional-Quality Design: Certified skills with Adobe’s creative suite ensure polished, high-quality visuals that reflect brand identity and professionalism. -Strategic Visual Communication: Deep understanding of design principles enables the creation of visuals that not only look great but also communicate effectively. -Consistent Branding: Expertise in designing cohesive brand assets across digital and print media strengthens brand recognition and trust. -Versatile Content Creation: Ability to produce a wide range of materials—from social media graphics and web assets to marketing collateral and presentations. -Time & Cost Efficiency: Certified proficiency leads to efficient project workflows and timely delivery, saving clients time and resources without sacrificing quality.
Adobe Image Editing Cetification
Certification Summary: The Adobe Image Editing Certification, offered through Coursera in collaboration with Adobe, certifies professional-level skills in editing and enhancing images using Adobe Photoshop and related tools. The program covers essential techniques such as retouching, color correction, masking, compositing, and optimizing images for various platforms. Learners gain hands-on experience creating high-impact visual assets for marketing, branding, social media, and digital content. Benefits for Clients: -High-Quality Visual Content: Certified expertise ensures expertly edited images that enhance brand perception and storytelling. -Versatile Image Solutions: From social media posts and website visuals to product photos and promotional materials, edited images are tailored to suit multiple formats and goals. -Consistent Brand Aesthetic: Ability to apply color grading, styling, and corrections that align with brand guidelines and creative direction. -Attention to Detail: Precision in retouching and enhancement delivers polished, professional imagery that stands out. -Optimized for Performance: Edited images are properly sized and formatted for fast-loading, high-resolution results across digital and print platforms.