Client Resources
Client Resources: Invaluable Information Any Business Owner Can Use Today
Whether you’re a client of GR Digital Marketing or not, this page is a complimentary educational hub of at-your-fingertips marketing and advertising knowledge. Learn these critical tools at no cost to you, and start adding them to your growth strategy today.
Welcome to the Client Resources hub.
This page is for business owners and managers who:
Would like to understand digital marketing better
Would like to make better-informed business decisions
Would like to gain confidence in how marketing works before investing
Would like to start the process of improving their online marketing and advertising on their own
Purchasing marketing and advertising services is like purchasing any other good or service; the buyer wants to know a thing or two about what they’re spending their hard-earned dollars on. This free marketing information page is a resource for business owners to learn the basics of marketing and advertising.
Whether you do business with us or not, we hope this page is helpful to you, because we’ve designed this page to serve as a living library of real, actionable, tutorial-style information on how business owners and managers can improve specific aspects of their marketing and advertising on their own, without ever allocating a dollar of their budget to a marketing firm.
Set a reminder on your device to check this page often, as our team frequently adds new video tutorials.
What Moves the Needle in Online Marketing?
Large corporations pay consulting firms thousands of dollars to tell them how much they should allocate to marketing and advertising. Some firms suggest 5% of revenue. Others say 20%. Some recommend a nuanced approach in which ad spend and marketing budgets are adjusted to seasonal changes and market fluctuations.
But rather than asking, “How much should I spend on marketing?” A better question to ask is, “What moves the needle in marketing and advertising?”
1
Google Ads work, and they work well:
Targeted, optimized ads are effective at accelerating growth and delivering direct return on investment (ROI). Paid ads move the needle when leveraged by experts who know exactly how to craft compelling, actionable ads that drive conversions and new client business.
2
Search Engine Optimization (SEO) sets a business up for long-term success:
Automation increasingly plays a role in business operations, but it is still humans behind the screens making decisions on who they’ll do business with. Because of that, getting your business above the competition in search engine results is essential to being seen by potential customers, which is the first step to earning business.
3
Websites give your business a digital storefront:
Just as a storefront is essential for businesses that sell products or services in person, a properly designed website is critical in a day and age when more and more business is being done online.
4
Analytics make sense of everything:
Perhaps the most untapped resource in all of marketing and advertising, analytics help the savvy business owner study what works and what doesn’t, providing owners and managers with essential information to guide the next series of marketing and advertising decisions.
In conclusion, focus on measurable results, not vanity metrics: A flashy business card or a designer logo may look good and feel worth the price tag, but business owners should focus on what works, not what makes them feel good. If a strategy doesn’t deliver measurable results, it should be scrapped in favor of one that does.
What You Need to Know About Google Ads
Why it Matters: Google Ads provide immediate visibility to users who are actively searching for specific products and services. Google Ads are the best way to capture the attention of consumers who are looking for your product or service with the intent to buy, today. It differs from marketing strategies, which are broader and more long-term in nature.
How it Plays a Role in Your Marketing: When done well, Google Ads can easily return $2 in sales for every $1 spent, with all advertising results being recorded and measured so that a savvy Ads expert can study what works and what doesn’t.
What You Can Do Today: Before a business owner even picks up the phone to hire a Google Ads expert, they can create a Google Ads account, add a business credit card for Ad payment, invite other employees to become administrators of the account, collect assets like photographs and videos for use ads, and even run a test ad with just a few dollars in ad spend.
Access Our Video Library for Quick Tutorials on Google Ads:
What You Need to Know About Local SEO
and Search Engine Optimization
Why it Matters: SEO is critical for driving organic traffic. About 53% of all website traffic is the result of users finding a website through a search engine, and the top Google Search result is approximately ten times more likely to get clicks than the 10th search result.
How it Plays a Role in Your Marketing: It takes time to move a website to page one and eventually to the top of Search Engine Results Pages (SERPs), but doing so leads to more organic clicks that the website owner doesn’t have to pay for. Investing in SEO and Local SEO (targeting specific locations) is a long-term investment that pays huge dividends when done right and leveraged consistently.
What You Can Do Today: Business owners and managers perform search engine optimization by updating the existing content on their website with target keywords. They can fix broken links, add more links, publish more website pages, and add more photo and video content to their website. They can log in to Google Search Console to determine what is working and where improvements can be made. They can create a Google Business Profile. These actions enhance the user or searcher’s experience while simultaneously boosting credibility, which Google and other search engines consider when ranking a business in search results.
Access Our Video Library for Quick Tutorials on SEO:
What You Need to Know About Websites
Why it Matters: Every business needs a website because almost every decision a buyer makes is influenced by what they see, hear, or read online.
How it Plays a Role in Your Marketing: The website is the digital foundation of a business, no matter the product or service. Even plumbers, dentists, chauffeurs, cleaners, and specialists who provide 100% in-person services and never go online still need a website to unlock their business’s full potential.
What You Can Do Today: Business owners and managers can improve their marketing by simply updating their website, improving performance, enhancing security, and adding assets such as images, videos, blogs, FAQs, and interactive widgets. Anything that improves the website user’s experience provides a net benefit to the business.
Access Our Video Library for Quick Tutorials on Websites:
What You Need to Know About Analytics
Why it Matters: Analytics are essential to digital marketing and advertising. Business owners use analytics to evaluate performance, understand customer behavior, and identify strategies and ads that deliver the highest return on investment.
How it Plays a Role in Your Marketing: When marketing and advertising are done digitally, every aspect can be recorded and measured. Business owners can use a variety of analytics tools (we are particularly fond of Ahrefs) to analyze user engagement and conversions. Knowing how a marketing or advertising campaign is working is essential to improving or accelerating it.
What You Can Do Today: Business owners can track key metrics and schedule daily or weekly “audit” sessions to study how their website, Ads campaign, and social media campaigns are performing. They can add users to analytics software, create custom daily or weekly reports, or adjust analytic settings to report on key events, such as the time users spend reading a website page or interacting with an ad.
Access Our Video Library for Quick Tutorials on Analytics:
The Do-It-Yourself Limitations Disclaimer
At GR Digital Marketing, we want our clients to feel empowered with the knowledge and tools they need to take the reins on as much of their marketing and advertising as they wish. Doing so saves them money, and it frees up our time to focus on the highly technical and specialized aspects of digital marketing and advertising.
However, there is a limit to how much a business owner can do on their own. Much of the behind-the-scenes work needed to get marketing and advertising campaigns up and running is administrative, and our team hopes to teach business owners how to handle those tasks at no cost thanks to the tutorials on this page. But after that’s done, highly trained specialists who’ve spent several years and thousands of hours studying and mastering Google Ads, web design, SEO, content writing, and photo/video creation are required to develop marketing and advertising campaigns that work.
We’re Here to Help, In Any Way We Can, Whenever We Can
GR Digital Marketing aims to provide a wealth of knowledge in marketing and advertising. We want to give our clients and other business owners as much information as possible. If you have a question that our frequently updated tutorial library on this page hasn’t answered yet, contact us today, and we’ll point you in the right direction.
If you’re looking for a digital marketing and advertising partner who asks the right questions, actively listens to your needs, operates with a transparency-first approach, and delivers measurable outcomes to drive long-term growth for your business, we would love to connect with you.
P.S. If you’re a non-profit and/or Christian organization, please let us know so we can apply our unique “helping-humanity” discount on any services we provide to your organization. Every great relationship starts with a conversation. Let’s connect and see if our approach aligns with your vision for success.